People for the Ethical Treatment of Animals (PETA) enlisted the help of Canadian and long time PETA member Pamela Anderson to generate attention to their ongoing, controversial “Kentucky Fried Cruelty” campaign. The campaign focused primarily on the poor conditions in which chickens used by the restaurant were maintained and slaughtered.
To stop the campaign from continuing in Canada, KFC Canada and PETA reached an agreement that promises “improved welfare for the chickens”.
The Toronto Star reports:
People for the Ethical Treatment of Animals has agreed to call off its Canadian "Kentucky Fried Cruelty" campaign, featuring actress Pamela Anderson, following a signed agreement with the company. The campaign will continue in the U.S. and abroad, however, PETA said.KFC is also slated to add a vegan item to their menu... no word yet on whether it will be "Finger lickin' good".
Among other things, the deal obliges KFC Canada to begin buying from suppliers who use gas to kill chickens painlessly, considered the least cruel method of slaughter.
The company is pledging to insist on other "animal-welfare friendly" measures, including a crowding maximum and phasing out growth hormones and other drugs.
- Annie Noa Kenet, Toronto