Wednesday, November 26, 2008

Intestacy and the Marketing of Wills

Carole Elefant's article at Law.com, Lack of Lawyer Marketing Blamed for High Levels of Intestacy considers an interesting theory:

It's not often that you hear that lawyers market too little. But that's apparently the premise of this recent abstract entitled "Marketing Wills" that appears in the Elder Law Journal. (H/T Mark Merenda,Smart Marketing Blog) The paper's authors, Michael McCunney and Alyssa DiRusso contend that intestacy levels (i.e., level of people who die without wills) remain high, in part because lawyers have not done a very good job of marketing wills to prospective clients. The authors suggest that lawyers use marketing experts to devise campaigns to educate clients on the need for wills

Ms Elefant disagrees with the premise.

In response, and without wading into the debate, I'll simply note that Wise Law Office does, indeed, prepare Wills. It is a relatively simple process that can be done quite expeditiously in most cases.

And bottom line - it's a really good idea to take care of this long before you need to.

(This has been a public service announcement from Wise Law.  We now return to our regular programming).

- Garry J. Wise, Toronto

Visit our Toronto Law Firm website: www.wiselaw.net

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