Tuesday, July 28, 2009

Apology Lessons from Amazon CEO

So, this is what an actual, public apology sounds like:

This is an apology for the way we previouslyhandled illegally sold copies of 1984 and other novels on Kindle. Our "solution" to the problem was stupid, thoughtless, and painfully out of line with our principles. It is wholly self-inflicted, and we deserve the criticism we've received. We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.

With deep apology to our customers,

Jeff Bezos
Founder & CEO

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