Slowly, but surely, the legal profession appears to be embracing the Internet.
- Heather Morrison of CNW Group (Canada News Wire) is today releasing a comprehensive white paper on legal marketing online, Canadian Law Firms And Their Use Of Social Media. Her paper thoroughly canvasses the key social media platforms and provides much-needed context via thoughtful comments from several Canadian lawyers who are constructively engaging online. I was glad to contribute a few of my own thoughts to Ms. Morrison's article.
- Our friend, Michael Carabash, has just launched a free e-book, Four Steps to Online Legal Marketing, at the always impressive Dynamic Lawyers site. He provides an accessible introduction to the technical elements of internet marketing, including search-engine optimization and web analytics, spoken from the perspective of the emerging generation of tech-savvy lawyers for whom the internet's commercial culture appears to be second nature.
As I noted in Untangling Web 2.0,
The internet is the great equalizer for small and medium-sized law firms. In fact, with limited investment, even a fledgling law firm is able to showcase its professionals and services in the legal marketplace, and to compete worldwide on a relatively even playing field with large, well-oiled megafirms.
It is indeed a new world for professionals. Approached with appropriate caution and care, its potential benefits are many...
Is your firm ready to join the dialogue?
- Garry J. Wise, Toronto