Sunday, November 07, 2010

A Few Twitter Analytics Tools

I've happened on a few useful online services recently that will probably provide a good weekend fix to all those social media analytics and statwistics junkies out there.

Cumulatively, these tools will help you to understand the social aspects of what actually happens to your various tweets and postings once they are published online:
  • Who is reposting and talking about your tweets and articles?
  • What are your posts' reach and influence?
  • What topics are hot and not?
  • Which individuals, sites and influencers are driving readers toward your postings?
  • How do you rank, overall?
In no particular order, here they are:
  • Topsy Social Media Search - Provides real-time search for the social web. It can be used to track links and mentions of your posts, site and authors on Twitter, blogs, and throughout the web.
  • Social Mention - Aggregates content into a single stream of information, allowing tracking and measurement of mentions across Twitter, Facebook, FriendFeed, YouTube, Digg, and Google
  • Tweetreach - Tracks Twitter posts, and provides searchable updates on their reach and exposure, along with information on the leading re-tweeters who help spread your information to a wider audience. A good, quick window on how many people actually see what you tweet (whether they read it or not is an open question).
  • Twitter Analyzer - a nice, graphic interface provides quick insights on tweets, daily reach, retweets, trends, subject matter and follower growth rates, along with an array of other data.
  • Klout - Perhaps the most sophisticated, and therefore useful, of all these analytical tools, Klout ranks, compiles and analyses data on your postings, shares, tweets, and "likes" across various platforms, including Twitter, Facebook and LinkedIn. Your Klout influence scores are generated from fairly deep analysis of this data.
If you are aware of any other, similar sites that you think should be included in this list, please do let us know.
- Garry J. Wise, Toronto

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