Blogging - and all social media, for that matter - is really about building relationships. Relationships with your readers, your peers, your clients and in some cases, even your adversaries.
1. something that adds stimulation or enjoyment 2. the action of holding a finger towards the palm with the thumband suddenly releasing it outwards to produce a snapping sound 3. a quick blow or tap made by a finger snapped in this way — vb 4. ( tr ) to stimulate or excite 5. ( tr ) to strike or project sharply with a fillip 6. ( intr ) to make a fillip
[T]he Internet is about communicating. Communicating does not mean shouting content at people.
Realize the word 'social' is included in social media. The term 'social' means interaction of living organisms (humans in particular) with other living organisms.
Being social means engaging other people. Engagement requires listening first and then entering into a conversation. It's how we as people build relationships. Relationships drive client development in the legal industry.
...Being social for client development purposes means identifying your target audience, going to where they are congregating, listening to what they are saying, engaging in the conversation by referencing what others are saying, and offering information and insight of value to others.