According to research by The Brodeur Strategic Planning Group, blogs are playing an increasingly influential role in the reporting habits of mainstream journalists:
Blogs are a regular source for journalists. Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue.
Nearly 70 percent of all reporters check a blog list on a regular basis. Over one in five (20.9%) reporters said they spend over an hour per day reading blogs. And a total of nearly three in five (57.1%) reporters said they read blogs at least two to three times a week.
Journalists are increasingly active participants in the blogosphere. One in four reporters (27.7%) have their own blogs and nearly one in five (16.3%) have their own social networking page. About half of reporters (47.5%) say they are "lurkers" -- reading blogs but rarely commenting.
UPDATE: January 13, 2007
More news from blogs about blogs:
- Paulitics on the reach of blogs: What’s more powerful: Blogs or the mainstream media?
- Public relations profesional Cathy Yingling says Most consumers don't differentiate between mainstream writers and bloggers
- Bill Richardson heaps praise on Daily Kos and bloggers
- Garry J. Wise, Toronto