Canada's representatives this year include
Steve Matthews,
Jordan Furlong, and myself. Thanks to Adrian Lurssen and the good folks at
JD Supra for including my thoughts once again in 2010.
My contribution to the mix, 2010 – No Surprises, Just Evolution, is reproduced below.
- GJW
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2010 – No Surprises, Just Evolution
There were no great surprises in 2010 for lawyers who’ve had their fingers on the pulse of the social media world - just a natural progression.
The once-radical thought that there is a bona fide professional use for social media in the legal profession has been mainstreamed and normalized. Lawyers’ participation online has exploded into an ever-increasing offering of blawgs, tweets, and social media updates.
Once you have a website and blog, are on Facebook, LinkedIn, Twitter, YouTube, Digg, etc., how do you tie it all together - with the least amount of extra hands-on effort - into a cohesive, seamless and consistent presence that establishes a brand or identity that is both authentic and digestible for readers?
In a natural, logical evolution, the modern world continues to pull lawyers and our courts into this tech-centric 21st century.
Looking ahead, this evolution will no doubt continue in 2011.
In the legal profession, greater attention will be focused on the ethical do’s and don’ts of lawyers’ social media participation. We will consider whether blawging should count toward lawyers’ mandated CLE requirements. And our courts and governments will struggle with (and attempt to draw defined lines in the sand) in this brave new world of instant communications, democratized access to publication tools, and blurred distinctions between the public and the private.
Finally. the emerging WikiLeaks debate – is it journalism or espionage? - is likely to be the spark at the center of a crucial, dramatic discussion ahead that will do much to define where we, as a society are heading, online and offline.
It will continue to be fascinating to watch the developments unravel in real time.
- Garry J. Wise, Toronto