Video: Legal Ethics in an Age of Technology

Legal Ethics in an Age of Technology...

That sounds a wee bit lofty, no?

Some of you are probably thinking, “Ethics?  We're talking about Facebook and Twitter, here, right?” Well as you will see in this video, the more involved a legal professional gets in social media, the more likely it is that an ethical question might just fall into his or her lap...


This video was originally presented at a Law Society of Upper Canada Continuing Professional Development Webinar, "Ethical Considerations in the Age of Technology" on October 7, 2011.

Join us on November 21, 2011 for Round II of our panel discussion with Bob Tarantino, Mitch Kowalski, Omar Ha-Redeye and yours very truly.  Register here.

- Garry J. Wise, Toronto

Visit our Toronto Law Firm website: www.wiselaw.net

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A Few Twitter Analytics Tools

I've happened on a few useful online services recently that will probably provide a good weekend fix to all those social media analytics and statwistics junkies out there.

Cumulatively, these tools will help you to understand the social aspects of what actually happens to your various tweets and postings once they are published online:

• Who is reposting and talking about your tweets and articles?
• What are your posts' reach and influence?
• What topics are hot and not?
• Which individuals, sites and influencers are driving readers toward your postings?
• How do you rank, overall?

In no particular order, here they are:

• Topsy Social Media Search - Provides real-time search for the social web. It can be used to track links and mentions of your posts, site and authors on Twitter, blogs, and throughout the web.
• Social Mention - Aggregates content into a single stream of information, allowing tracking and measurement of mentions across Twitter, Facebook, FriendFeed, YouTube, Digg, and Google
• Tweetreach - Tracks Twitter posts, and provides searchable updates on their reach and exposure, along with information on the leading re-tweeters who help spread your information to a wider audience. A good, quick window on how many people actually see what you tweet (whether they read it or not is an open question).
• Twitter Analyzer - a nice, graphic interface provides quick insights on tweets, daily reach, retweets, trends, subject matter and follower growth rates, along with an array of other data.
• Klout - Perhaps the most sophisticated, and therefore useful, of all these analytical tools, Klout ranks, compiles and analyses data on your postings, shares, tweets, and "likes" across various platforms, including Twitter, Facebook and LinkedIn. Your Klout influence scores are generated from fairly deep analysis of this data.

If you are aware of any other, similar sites that you think should be included in this list, please do let us know.

- Garry J. Wise, Toronto

Visit our Toronto Law Firm website: www.wiselaw.net

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Neilson: Facebook Is Social Media Leader

Lawyers looking for the optimal point of entry into Web 2.0, take note.  Neilson reports Facebook still holds the web's social networking crown.  But Twitter is growing quickly:

According to Nielsen’s research, Facebook is still top dog when it comes to social networking, amassing approximately 13.9 billion user minutes in April, which is year-on-year growth of 699 percent when gauged against the 1.7 billion it gathered during April of 2008.

My Space sits in second position on the popularity scale, although the News Corp-owned service has seen its appeal eroded significantly in the last 12 months. In April of 2009, total user minutes logged on MySpace fell to 4.9 billion, which equates to a sizable drop of 31 percent against April 2008’s 7.3 billion minutes.

...Sitting in fifth place on Nielsen’s results, user minutes attributed to Twitter during April 2009 hit 300 million, which is a miniscule figure compared to Facebook. However, the service’s year-on-year improvement hit a staggering 3,712 percent when viewed next to the lowly 7.8 million minutes it logged in April of 2008.

...Blogger emerged as April’s leading blog-based platform, sitting in third behind Facebook and MySpace with 30 percent growth and 583 million total monthly minutes, while Tagged.com secured fourth with an impressive 998 percent growth and 328 million minutes.

The remaining players on the top ten list are MyYearbook (269 million minutes), LiveJournal (204 million), LinkedIn (202 million), SlashKey (188 million), and Gaia Online (144 million).

See Tech Herald's Nielsen: Twitter surges, MySpace plummets, Facebook still dominant: 

- Garry J. Wise, Toronto

Visit our Toronto Law Firm website: www.wiselaw.net

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